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Mr. Bill Pulls Out of Wetlands Campaign

By Cain Burdeau, AP writer

10 June 2005

 

NEW ORLEANS - "Saturday Night Live" icon Mr. Bill is saying a resounding "Nooooo!" to further appearances in a public awareness campaign aimed at saving Louisiana's wetlands.

In recent months state residents have watched as Mr. Bill, the animated clay character famous for his 1970s appearances on the comedy show, lent a hand to ads for the America's Wetland campaign.

But now Mr. Bill's creator, Walter Williams, is yanking his character from the campaign, saying he believes it is selling out to big oil companies — the very people accused of having a hand in destroying wetlands in the first place.

Williams said Shell Oil Co. is using the campaign — to which the company donated $800,000 — as a public relations move to masquerade as a green-friendly business. The last straw, he said, came when TV spots featuring Mr. Bill showed up in Shell-sponsored kiosks at tourist centers throughout Louisiana.

"If they had taken the Shell stickers and logos off that would have been fine," Williams said.

Darci Sinclair, a Shell spokeswoman, said in a statement that the company respects Williams' "right to remove his property from the America's Wetland educational kiosks" and that Shell will "continue its strong partnership" with the wetland campaign.

The campaign was kicked off two years ago by former Gov. Mike Foster to sell Americans on the idea that Louisiana's wetlands need billions of dollars in federal help.

Levees, canals, and oil and gas exploration have been blamed for causing Louisiana to lose 1,900 square miles of wetlands — roughly the area of Delaware — since the 1930s. Advocates say another 700 square miles could disappear unless something is done.

The campaign and its slogan — "America's Wetland: Keep It Alive!" — have taken on a host of sponsors, including Coca-Cola, Tabasco and ConocoPhillips. Public and private money has paid for documentary, brochures, TV spots and bracelets.

Even though Mr. Bill is pulling out, Williams said the campaign can still use previously produced ads as public service announcements on TV and as educational tools.

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On The Net:

Mr. Bill: http://www.mrbill.com

America's Wetland: http://www.americaswetland.com

Shell Oil Co.: http://www.shell.com

 

 

Darryl Malek-Wiley

Associate Representative

Grassroots Organizer

Environmental Justice

225-925-8650 Baton Rouge (Mon-Tue)

504-865-8708 New Orleans (Wed-Fri)

504-427-1885 Cell

darryl.malek-wiley@sierraclub.org

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